It's not really an 'us' it's a me! Hi, I’m Laura, the woman behind LOAF & BEAR. I originally hail from the Wirral but now live in Lymm, Cheshire with my husband and 3 year old son.

I launched Loaf & Bear in August 2019, with the aim of creating a brand that celebrates individuality, confidence and kindness and encourages people to shop small! I want my art, homewares, accessories and gifts to make people smile and inspire them to live boldly and give beautifully. 

I create original textile artworks using freehand-machine embroidery – this means I ‘draw’ with a sewing machine, using fabrics and threads as my art materials. I then carefully digitally transform these artworks so they can be reproduced as art prints, cushions, notebooks, tote bags and more.

Illustrative portraits have become my staple, inspired by iconic people (though so far it's all women) and my first series was influenced by the unapologetically strong, powerful and beautiful original supermodels of the 90s. It is a celebration of gorgeous, daring, wild, delightful, sultry, fierce women and features a cool scandi-inspired colour palette of greys, blues and pastels.

My current 'Modern Muses' collection is still growing and is influenced by a selection of bold, kind, dynamic people who are currently leading by example by being themselves and trying to make and inspire positive change.